One in eight women will be diagnosed with breast cancer during their lifetime, and the stories of those women are powerful. Susan G. Komen of Greater Kansas City needed a radical new way to educate more women about breast cancer symptoms and screenings.
“Connected for the Cure” put users in a breast cancer survivor’s shoes. Using virtual reality, people lived the experience of those 1-in-8 women, sharing in their thoughts and fears as they were diagnosed with and fought breast cancer. Oculus Rift goggles and headphones provided a multi-sensory experience while banners told the brand story.