Increasing heart health awareness
As one of Kansas City’s leaders in cardiac care, AdventHealth believes the best approach to a healthy heart is a proactive one. Rallying around the insight that positive self-talk is scientifically proven to be beneficial to your heart, MBB crafted a campaign for the 2023 American Heart Association Go Red for Women Luncheon. The goal was simple—to increase both cardiac screenings and awareness of the risks associated with your heart—specifically in women.
Eight words. One healthier heart.
Our campaign utilized eight-word compliments designed to lift people’s spirits and, in turn, help make a positive impact on their heart. These cards could be shared with others or kept as a reminder that regardless of the day you’re having—you matter and make a meaningful difference in the lives of others.
Using our words to drive action.
Every compliment came equipped with a campaign URL designed to drive recipients to a landing page where they could learn more about the importance of preventive screenings, risk factors, and more.