CHI Health

Celebrating the good in healthcare

Good Happens Here Integrated Campaign

The challenge

As a healthcare organization, finding providers who champion their health system as much as they do their patients is a challenge. CHI Health realized that. Together, we set out to strengthen the goodwill happening within their walls every day.

CHI Health

Campaign Development

TV Commerical


Digital Impressions 18M+
Clicks 25,000 To campaign landing page

Care Counts

The employees at CHI Health go above and beyond every day. It was our job to promote the passion they bring to work every single day. Every patient interaction matters, and we wanted to celebrate those who made those moments matter.

Putting Good on Display

MBB’s film crew took a lengthy road trip to Nebraska. We toured the entire system, which spans the entire state. We highlighted all the different ways their dedicated caregivers make good happen in their hospitals and communities.

Good Amplification

Print. Out of Home. Display. Social. You name it, we used it to amplify our message. We wanted our employees and patients to feel good about the place they call their home for health.

University Health

Academic Medicine for All VIEW


Speaking from the heart and for the heart. VIEW
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