GOOD HAPPENS HERE INTEGRATED CAMPAIGN
As a healthcare organization, finding providers who champion their health system as much as they do their patients is a challenge. CHI Health realized that. Together, we set out to strengthen the goodwill happening within their walls every day.
results
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18M+
Digital Impressions
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25,000
Clicks to campaign landing page
Care Counts
The employees at CHI Health go above and beyond every day. It was our job to promote the passion they bring to work every single day. Every patient interaction matters, and we wanted to celebrate those who made those moments matter.
Putting good on display
MBB’s film crew took a lengthy road trip to Nebraska. We toured the entire system, which spans the entire state. We highlighted all the different ways their dedicated caregivers make good happen in their hospitals and communities.
Good Amplification
Print. Out of Home. Display. Social. You name it, we used it to amplify our message. We wanted our employees and patients to feel good about the place they call their home for health.
