Building a Three-Pronged Media Campaign

For AdventHealth’s newest location – and the first full-service hospital in Lenexa – every medium we used to increase awareness was also centered on building trust.

We developed a high-reach campaign that introduced AdventHealth Lenexa City Center as a convenient, comprehensive destination for whole-person care. Through integrated media, local partnerships and influencer storytelling, we built awareness before and after opening while showcasing the services, providers and patient-centered approach that set the hospital apart.

When AdventHealth broke ground on its new cancer institute, the story was much bigger than a new building. It was about giving people across Kansas City access to more advanced cancer care without asking them to travel farther to find it.

MBB helped bring that story to life through a full-funnel media strategy that paired broad awareness with targeted digital engagement. We highlighted breakthrough technology, including the city’s only MRI-Guided Radiation Therapy, while showing the personal approach AdventHealth brings to every patient. Because when someone is facing cancer, where they receive care matters. And now, some of the most advanced care can be found a little closer to home.

For the Birth Centers campaign, the goal was simple: help more prospective parents envision their birth experience and maternity care journey with AdventHealth.

For Shawnee Mission, the focus was on maintaining community preference and driving tours and appointments; for South Overland Park, we introduced more families to the boutique birth experience and expanded local awareness. These campaigns combined targeted media, trusted community partnerships and authentic storytelling to reach expecting parents at the moments that mattered most.