UF Health Jacksonville

Positioning a leader in complex care.

The expertise to keep Jacksonville in motion.

When pain, injury, or complex conditions threaten to slow life down, UF Health Jacksonville’s orthopaedics and sports medicine team offers the kind of expertise that helps patients start moving forward with confidence again. We built a campaign that put their clinical excellence in the spotlight a focusing on the complex cases they solve every day. In the process, we gave Northeast Florida a compelling reason to turn to UF Health.

Results

  • 146,000

    CLICKS, 12.2M impressions, 110,000 website visits driven in just 2 months

  • 21.3%

    INCREASE in referrals to UF orthopaedics locations

  • 6.5%

    INCREASE in completed visits at UF orthopaedics locations

Brand Positioning Campaign Spot
Total Joint Replacement Volume