UF Health Jacksonville
Driving Stroke Care Forward.
Patients rarely choose where they receive emergency stroke care. EMS protocols, geography, and proximity often make that decision for them. Our challenge was to build confidence in UF Health Jacksonville before an emergency—and give patients a reason to trust it for the care that follows.
Services
UF Health Stroke :30
the approach
During a stroke, when seconds matter, UF Health is able to deliver life-saving clot-busting medication 36 minutes faster than a traditional emergency response. To launch the joint venture between JFRD and UF Health Jacksonville, we developed a high-impact advertising campaign that reframed the Mobile Stroke Treatment Unit’s onboard CT scanner and telemedicine capabilities as their unfair advantage over traditional emergency responses. Our messaging educated the community that hospital-grade stroke care now starts in their driveway.
outcome
By highlighting this unprecedented speed-to-treatment, the campaign successfully drove widespread awareness and elevated UF Health as pioneers in emergency medicine. We are also able to track an increase in patient volume and insurance from the campaign.
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99.7%
CTV video completion rate
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+10%
increase in Neuro clinic volume YoY
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1,153
claims from those exposed to ads
