University Health

Academic Medicine for All

Repositioning Kansas City’s essential hospital

Truman Medical Centers has served for a century as Kansas City’s most historic healthcare organization. With its name came recognition around town as the essential hospital. But that didn’t tell the whole story. It didn’t fully convey what its caregivers and employees do for the community and didn’t reinforce that it was an academic medical center. After over a century, it was time for a change. We partnered alongside of them to reintroduce the organization as University Health.

University Health

Brand Strategy
Branding & Identity
Campaign Development
Social Media
Motion Design

Bringing a rebrand to life
click to play video
Enamel pin for employees that says
Tshirts with new UH branding

We created a meaningful rally cry.

At University Health, we deliver Academic Medicine for All. Before we brought this message to market, we focused on an internal launch. We reintroduced University Health employees to the brand’s three fundamental pillars – they teach, heal and care.

Manifesto card design front and back - details academic medicine for all and what teach, heal, and care mean to UH
Rebrand TV Spot
Placeholder image for the UH TV spot video
Billboard that says

We wanted to show Kansas City that delivering innovative treatments and advanced care is at the heart of who we are. It’s engrained in our DNA, literally. Utilizing a DNA strand, we weave it around the moments in which University Health is teaching, healing, and caring.

set of posters on an outdoor wall. images of UH staff and patients. says
Bus stop billboard that says
Light pole banners on the UH campus. says

We created awareness one month at a time.

We created unique and engaging content across social platforms. Each month we put a spotlight on one of University Health’s core brand pillars.

CHI Health

Celebrating the Good in Healthcare VIEW


Building a Healthier Digital Experience VIEW
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