Academic Medicine for All
Repositioning Kansas City’s essential hospital
Truman Medical Centers has served for a century as Kansas City’s most historic healthcare organization. With its name came recognition around town as the essential hospital. But that didn’t tell the whole story. It didn’t fully convey what its caregivers and employees do for the community and didn’t reinforce that it was an academic medical center. After over a century, it was time for a change. We partnered alongside of them to reintroduce the organization as University Health.
Branding & Identity