We created a meaningful rally cry.
At University Health, we deliver Academic Medicine for All. Before we brought this message to market, we focused on an internal launch. We reintroduced University Health employees to the brand’s three fundamental pillars – they teach, heal and care.
We wanted to show Kansas City that delivering innovative treatments and advanced care is at the heart of who we are. It’s engrained in our DNA, literally. Utilizing a DNA strand, we weave it around the moments in which University Health is teaching, healing, and caring.
We created awareness one month at a time.
We created unique and engaging content across social platforms. Each month we put a spotlight on one of University Health’s core brand pillars.