Repositioning Kansas City's Essential Hospital.
Academic Medicine for All
Truman Medical Centers has served for a century as Kansas City’s most historic healthcare organization. With its name came recognition around town as the essential hospital. But that didn’t tell the whole story. It didn’t fully convey what its caregivers and employees do for the community and didn’t reinforce that it was an academic medical center. After over a century, it was time for a change. We partnered alongside of them to reintroduce the organization as University Health.
We created a meaningful rally cry.
At University Health, we deliver Academic Medicine for All. Before we brought this message to market, we focused on an internal launch. We reintroduced University Health employees to the brand’s three fundamental pillars – they teach, heal and care.
We wanted to show Kansas City that delivering innovative treatments and advanced care is at the heart of who we are. It’s engrained in our DNA, literally. Utilizing a DNA strand, we weave it around the moments in which University Health is teaching, healing, and caring.
We created awareness one month at a time.
We created unique and engaging content across social platforms. Each month we put a spotlight on one of University Health’s core brand pillars.
