Spark

Spark of Hope Gala 2024

Branding
Design
Illustration
Print
Video

Illuminating hope.

Ronald McDonald House Charities of Kansas City (RMHC-KC) reduces the burden of childhood illness on families. Every year, the MBB team rallies around this cause with the hope of inspiring all of Kansas City to do the same. We bring to life their annual gala, which is the spark that sets all the good they do into motion.

In 2022, MBB was asked to rebrand the decades-long fundraiser to be a refined representation of how RMHC-KC serves the community. From the name of the event to the brand elements, they trusted us with it all. Since then, we have continued to build momentum for the event and the standard for fundraising.

Spark
Theme

A universe of infinite possibility.

The theme for the 2023 Spark Gala—Celestial Dreams—acknowledged that, day or night, we are committed to being a light for the sick children and their families who stay at RMHC-KC. The sun lives at the center of our universe and can be our source for joy, warmth, and hope for tomorrow. And yet, it is the moon and the stars that shine in the darkness of night. The stars provide the courage we need to conquer the night, and the moon reminds us that change is always possible. The sun and the moon live in parallel in a galaxy of dreams. The dark nights bring sunny days. And sunsets bring shooting stars. They create a universe of wonder and of infinite possibility.

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Igniting a light.

Light represents hope for tomorrow during families’ darkest and most trying times. We incorporated the stars that shine in the night sky with the art deco elements that have come to represent Spark. Gradient designs were added to symbolize movement from darkness to light, from sorrow to joy. Designs were brought to life with invitations, programs, signage, displays and installations.

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To the moon and back.

The evening resulted in raising over $1 million and continued RMHC’s promise to offer hope—and light—to families who need it most.

1,200

Attendees

$1,000,000

Raised at the event

10,000+

Rooms made possible

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2024 Spark of Hope Gala Case Study

MBB is a great team that is personable and open. They do a fantastic job knowing our brand. Top-notch creative with responsive account managers who hit deadlines! 

Bargain Hunt

Building a brand as big and savvy as its savings. VIEW

Downtown Overland Park

Giving a go-to destination an unmistakable identity VIEW
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