Bargain Hunt
Brand Strategy
Campaign Development
Design
Social Media
Video
Building a brand as big and as savvy as its savings
More than $5 million worth of brand name merchandise shipped to stores every week. 88 stores in 10 states. 30-70% off retail prices. Bargain Hunt’s numbers speak for themselves. But, with little external marketing and even less of an ownable identity, the brand struggled to attract a growing share of today’s extreme saving consumer. MBB’s challenge was simple – show consumers that Bargain Hunt was far from your average discount store.
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