BRAND STRATEGY
PHOTOGRAPHY
CAMPAIGN DEVELOPMENT
DESIGN
SOCIAL MEDIA
VIDEO
MOTION DESIGN
Creating categorical distinction is a challenge. In the disposable tableware aisle, that challenge grows exponentially. In an effort to stand out in the hearts and minds of consumers, the Chinet® brand went through a comprehensive repositioning effort—pushing beyond just product benefits to champion the brand as the get-together go-to.
The Chinet® brand believes it’s important to not take ourselves too seriously—it’s just disposable tableware after all. The results, on the other hand, are a different story. When it comes to delivering on our commitment to grow purchase rate, household penetration and consumer perception, we take it very seriously. See it for yourself.
As the Chinet® brand’s digital AOR for the past 14 years, we understood the significance of building a new dot com experience. From a comprehensive content audit to the granular UX choices we implemented throughout the site, MyChinet.com is now a reflection of the brand’s vision with a more robust, lifestyle-based visual and verbal identity.
In order to champion ourselves as the brand made for all of us, we knew that keeping our content across social platforms as real-time as possible would allow us to insert ourselves into the conversation more. From trend-monitoring to quick-turn content shoots, we continue to build a library of seasonally relevant content designed to be as informative as it is useful.
In today’s world, influencing change often includes engaging social influencers. From “The Internet’s Grandma” to an Olympic gymnast, our Influencer Relations team partnered with authentic yet inspiring individuals to capture the spirit of the Chinet® consumer. Engaging and empowering. Approachable and relatable. These macro- and micro-influencers shared relevant and seasonal content that naturally fit with the Chinet® brand.
While we always take an integrated approach to our engagement strategy, one constant throughout the year is OTV. Our in-house studio creates everything from :60 product-benefit focused content to :30 spots showcasing how the Chinet® brand is made for the moment—and more importantly, made for us.
