We’ve developed annual plans and executed digital and broadcast media campaigns with sophisticated geographies and audience targeting. Each year, we create the vision for the men’s and women’s basketball and football posters. It’s a look and feel that drives the execution throughout the season.
Throughout the 2018 Fall football campaign, we served over 14MM targeted impressions in the Kansas City and Lawrence/Topeka areas. KU football video assets were viewed nearly 600k times. And, in turn, this drove nearly 15k users to the Kansas Athletics page. Digital display earned nearly $180k in ticket sales revenue, resulting in an overall ROI of 167%.
And for the 2017-2018 women’s basketball season, we recorded a 409% YOY increase in ticket revenue and a 58% increase in impressions.
MBB works collaboratively across disciplines to develop custom plans for every client we serve. In other words, we’re a full-service ad agency. And we’re always ready to go to work to help our clients solve any challenge.
Approximately 60% of our employees are proud to call themselves Jayhawks. And three of us played collegiate sports, including KU softball and KU basketball. Which means there’s always a little heckling going on with the few Wildcats frequenting our halls.
MBB has completed work in trade for men’s basketball tickets & parking and football tickets & parking. We’re also fortunate to use football, women’s basketball and men’s basketball tickets for media trade.
MBB is located in Leawood, Kansas – a place where many Jayhawks reside. In fact, Johnson County is KU Athletics’ largest target market.