St. Teresa's Academy

Creating best in class branding

Branding that’s far from elementary

Overview

St. Teresa’s Academy is a Catholic, independent, secondary school for young women in Kansas City, Missouri. The school has a strong curriculum, rich history, lasting traditions and a beautiful campus. They needed materials that were a reflection of that. More importantly, they needed to attract the kind of top talent that could help take the school to the next level.

Challenge

In an effort to increase awareness and enrollment, St. Teresa’s Academy engaged MBB+ to help create compelling marketing materials that would differentiate the school and leave it top of mind with young women when it mattered most – enrollment time.

Approach

MBB+ developed everything from doodle books and key chains to brand collateral and even a new website. We designed it all with a common theme in mind – that it must communicate both the spirited fun of St. Teresa’s and the high academic and moral standards they hold their students accountable to.

“MBB successfully helped us spread the word about STA and helped us attract a larger number of qualified students. They were also instrumental in helping those who barely knew us visualize through their beautiful marketing materials who we are, what sets us apart from other schools, and where we are headed.”

Diane Wilmot, Marketing and Public Relations Director

Services Used: Creative & Design + User Experience (UX) + Web Design & Development

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