Your website is usually the first place people interact with your business. It’s where users decide whether they trust you, want to explore your services, or need to get in touch with questions. As the saying goes, first impressions matter a lot.  Unfortunately, websites don’t stay effective forever. Design trends evolve, technology improves, and something that worked well just a few… Read More

When a user comes to your website, they don’t read all the text on the page. Instead, they scan first and read second. Users look for clues to help them quickly figure out what the page is about, what they should look at first, and what they should do next.  This is where… Read More

When most healthcare marketers think about growth, they think about patients. Children’s healthcare is different. The patient isn’t making the decision. Parents are. And those decisions are often made during moments of uncertainty, stress, and urgency. In those moments, families aren’t evaluating brands the way consumers evaluate… Read More

At MBB, AI is used to enhance, not replace. Our work is crafted by the minds, hearts, and hands of our people—with AI allowing us to streamline processes, sharpen strategy and amplify creativity. We will keep human insights at the core of everything we do while using AI to… Read More

Many moons ago, website design was a fairly straightforward venture: designing a website for consumer consumption meant creating a website that looked good and worked well on a desktop computer or laptop. That all changed in 2007 when the first iPhone was released. Now, users could surf the web,… Read More

It’s easy to view the completion or final delivery of a project as the end goal. Deploying a brand-new website. Launching a new campaign in market. Seeing the packaging design hit the store shelves. It’s easy to think of these as endings. We should lean on T.S. Eliot… Read More

With more than 8.5 billion Google searches performed each day, most companies and nonprofits understand the importance of showing up for relevant search queries. There are a few different ways to increase a website’s visibility in search results, most notably search engine optimization (SEO) and search engine marketing (SEM… Read More

Have you ever paused to count the number of tech gadgets in your car, home, or office? You’d probably lose count! Imagine trying to go even an hour without interacting with technology—impossible, right? And consider this: how many businesses do you know that aren’t connected to the internet or… Read More

For years, healthcare organizations have worked behind the scenes, utilizing platforms like Google Analytics, to collect and analyze data about their patients. In fact, Becker’s has reported this: “Google’s code, which is present on 94 percent of healthcare provider… Read More