The Vital Impact of Healthcare Marketing

by Jim Brown
MBB was pleased to partner with one of our key clients, an academic medical center in the southeast, to act as a beta for MiQ’s Hospital Doctor Influence (HDI) product. This new product delivers the “holy grail” to healthcare marketers – visibility and ROI.  … Read More
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Influencers in Healthcare: Getting the Most Out of Your Partnerships

by Abby Hecke
In recent years, healthcare marketing has begun to shift away from purely traditional advertising and toward a bigger emphasis on social media. Influencer partnerships are on the rise, which presents an exciting opportunity for local healthcare organizations to build credibility within their communities.  Navigating the world of influencers… Read More
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5 PR Strategies to Crisis-Proof Healthcare Brands

by Liana Colvin
All press is good press. It’s an old saying in the PR industry. But does it still hold true today? We live in a particularly difficult environment for brands. As communicators, we have always been concerned with self-inflicted wounds. A faulty product. A leaked memo. Disgruntled employees taking… Read More
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Incorporating Five Laws of UX into Your Digital Interface Designs

by Jessie Johnston
Good user experience plays a vital role in every lucrative website, interface, or application. Understanding how users’ minds work and the limitations of human memory is key to designing an interface with a great UX. It’s all about psychology and how our brains function when it comes to digesting… Read More
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The Benefit of Happy Employees

by MBB
Advertising isn’t your typical clock-in, clock-out profession. Sometimes it’s inspiration striking at midnight, campaigns getting scribbled on bar napkins, and deadlines being interrupted by dogs demanding belly rubs. To keep that creativity alive—and, truthfully, to keep your employees happy—it means setting better work/life standards. At MBB, we feel… Read More
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UX vs. UI: What’s the Difference?

by MBB
UX (user experience) and UI (user interface) are two related but separate concepts. They both contain the word “user” and are integral parts of any digital design project. So, what’s the difference? Concisely, a user interface design is just one part of company’s overall digital user experience. That is, user… Read More
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Are AI Overviews Hurting Organic Search? 

by Steven Burnett
When Google surfaces an AI Overview, the page that would normally sit in one of the top spots in organic search results sees its average click‑through rate drop by 34%, per a recent study from AHRefs (source).  Scary, right? Let’s take a closer look… Read More
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Inside Our Agency Tech Audit: Smarter Tools, Stronger Teams 

by Steven Burnett
Earlier this year, we launched a full agency technology audit. The rationale behind this review was straightforward. It had been some time since our last comprehensive review, and we felt there were some areas where we were not fully leveraging the capabilities of the systems we already owned. The… Read More
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