Perspectives Archives - Page 9 of 16

Why You Should Use Timber and Twig in Your WordPress Theme

March 1, 2021 by Danilo Souza

If you think WordPress development can be unnecessarily convoluted, you’re not alone. However, by combining Timber and Twig, it doesn’t have to be that way. Read More

Key elements for creating an effective landing page

February 3, 2021 by Jessie Johnston

While crafting an effective landing page isn’t brain surgery, there is a definite art to it. Learn key elements to keep in mind while crafting an effective landing page. Read More

Video and Audio: Consumer Migration

December 4, 2020 by Maureen Boesen

Video and audio have long been considered cornerstone channels for brand advertising. While traditional media channels like linear TV and terrestrial (AM/FM) radio are still king in creating mass reach, the consumer shift to digital platforms has accelerated during the pandemic. Given greater targetability with digital channels, now is… Read More

Understanding Patients’ Approach to Healthcare in the Midst of COVID-19

October 2, 2020 by Maureen Boesen

As healthcare marketers, we have seen several clients struggle to maintain service line volume in the midst of COVID-19. This is not unique to just our client set; it is a trend taking place around the world. While the beginning of the pandemic saw healthcare systems overloaded with patients—predominantly… Read More

The Value of Virtual Conferences

September 25, 2020 by Maureen Boesen

The COVID-19 pandemic has caused us to scrap plans, postpone events, and reschedule meetings. Many people have gone so far to say that 2020 should just be canceled. However, others refused to let the pandemic win and, instead, opted to pivot their plans. For industry conferences around the world,… Read More

Does working remotely hurt creativity?

September 3, 2020 by Maureen Boesen

The COVID-19 pandemic has impacted us all in various ways, but one similarity the U.S. workforce shares is that we’re spending more time working from our homes and less time in the office. For most of us, especially those at an advertising agency, this is a pretty big shift… Read More

How healthcare marketers can help improve heart health awareness

August 6, 2020 by Erin Jurado

Most individuals are aware that heart disease is the number one killer in America. In fact, according to the CDC, it takes the life of one American every 30 seconds. But is knowing that enough for people to take preventive steps to protect their own heart? Sadly, the statistics… Read More

How health systems can attract patients in the midst of COVID-19

July 1, 2020 by Erin Jurado

Over the course of the last several months, COVID-19 has taken an unimaginable toll on the American healthcare system. While hospitals and health systems were initially inundated with COVID-19 patients and hospital beds were in high demand, these systems have been left with significant financial strain. From the expense… Read More

Adapting Social Media Strategies Amid COVID-19

June 19, 2020 by Leslie Godlewski

Social media consumption has increased significantly during the COVID-19 crisis with Facebook and Instagram seeing a 40% increase in usage. But just because people are spending time on social media doesn’t mean it’s business as usual. There is a need to continue review and reprioritize social media strategies throughout… Read More