Google Analytics 4 Roadmap: Phases, History, and Next Steps

by Angela Brennan
Google Analytics has been through many changes over the years: most notably, and most recently, the transition from Universal Analytics (UA or GA3) to Google Analytics 4 (GA4). Unlike previous analytics upgrades, the last one rocked the industry. The main reason that GA4 caused such a stir was because… Read More
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Choosing the Right Website Solution

by Cory Gugler
Are you looking for a website solution to take your business to the next level but are unsure where to even start among all the different content management systems, frontends, and backends? It’s important to find a solution that meets the needs of your business and provides the… Read More
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Three Approaches to Writing Your Website

by Jess Rezac
Likely, you’ve defined a strong business case for your new website by recognizing the benefits: a modern user interface, integrating new features that weren’t possible during your last rebuild, outperforming your old website on page load, search-engine optimization, increased platform security, realigning your website with your visual brand, and… Read More
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Top 5 Reasons You Need a Professional Company Website

by Jessie Johnston
First impressions are important. Not just important—they’re crucial, especially when it comes to the business world. Making a good first impression with potential customers or clients can ultimately win you more business. In today’s digital landscape, often the first impression potential clients get of your company is your company’s… Read More
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Threads vs. Twitter: The Ultimate Social Media Platform Smackdown

by Liana Colvin
Since its launch in 2006, Twitter has arguably been the dominant text-based social media platform for consumers and brands alike. Since Elon Musk took ownership in October 2022, the platform has experienced a significant revamp. Most recently, Twitter shook up the social media space when it announced a… Read More
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The Rise of Retail Media

by Alexis Bossi
It took a global pandemic to expedite it, but Retail Media is having its time in the spotlight. Retailers have been sitting on first-party customer data for years, and now that data is driving this channel to the top of the growth charts as reported by eMarketer. Move over… Read More
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17 Reasons Why Your Brand Will Benefit from Influencers in 2023

by Allie Sybert
Let’s face it – advertising has gone digital and to be more specific, it’s gone social. Does your marketing reflect this change? Sure, you’ve made a website and set up a few social media profiles, but there’s so much more untapped potential out there. One place to start? Influencers. Read More
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Plating Up a Good Brand Reputation

by MBB
“And I don’t give a damn ‘bout my reputation…” We’ve all probably heard the song, “Bad Reputation” by Joan Jett and the Blackhearts. And while many of us have gone through a rebellious stage without caring about our reputations, brands don’t have this same… Read More
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