Top 5 Reasons You Need a Professional Company Website
First impressions are important. Not just important—they’re crucial, especially when it comes to the business world. Making a good first impression with potential customers or clients can ultimately win you more business. In today’s digital landscape, often the first impression potential clients get of your company is your company’s website. For this reason, showcasing your company’s talents and expertise through a qualified, polished website is paramount. Your website serves as the virtual “face” of your company, assisting in building credibility with your customers, allowing them to learn about the services or products you offer and to reach out to you easily.
Digital Professionalism is Imperative
Could you build your own company website using Wix or Squarespace? Sure, you could. But what message does a poorly built website convey to potential customers? In the worst-case scenario, your company may be viewed as incompetent or negligent. Or possibly inexperienced, inadequate or outdated. No company wants those negative notions associated with them. A poorly built website will likely lead to an extremely negative first impression. If your company’s digital presentation isn’t professional, you’re likely driving potential clients right into your competition’s hands.
In my experience, a small percentage of companies have avoided setting up a company website for one reason or another. They may not think they’re tech-savvy enough to maintain a professional company website. Maybe they claim that they’re “just old-fashioned.” Maybe they’re concerned about the price. But not having a beautiful, professional company website is a monumental missed opportunity.
Having a professional company website is vital for a plethora of reasons, and I could go on and on. Just for starters, these are my top-five key reasons to have a professional company website:
1. A Professional Company Website Enhances Company Branding & Identity
Nowadays, people have a multitude of choices for almost any problem or dilemma they face. Just think of all the options out there: What restaurant to go to for dinner? Where should I buy new shoes? Where should I get a haircut? For virtually any of these questions, there are several answers available. Competition is fierce, and the stakes are high. This means it’s vital for your company to stand out from its competitors.
A Consistent Brand Experience
Your professional company website is an excellent opportunity to highlight your brand identity and create a unique, consistent brand experience, highlighting company values, mission, and individual personality. Effective branding helps customers remember and recognize your company amidst the sea of options available to them in today’s crowded marketplace. From your website and social media presence to your client relations and customer service, a distinct brand identity conveys professionalism, reliability, and attention to detail. You don’t want your company to be lost in the crowd. Consistent branding reinforces your company’s message, bolsters customer trust, and reinforces the overall customer experience. Your website should be the foundation of your company’s digital presence. A well-established brand can lend you a significant competitive advantage. Branding and identity are valuable assets that shouldn’t be overlooked and should be clear and obvious by looking at your company website.
2. A Professional Company Website Establishes Credibility & Trust
Have you ever visited a company’s website that was clunky and hard to navigate? Most likely, you have. And more than likely, it left with you a bad taste in your mouth regarding that company. If your professional company website is not visually appealing and is difficult to use, you can bet that potential customers will remember that. When customers trust a company, they feel more comfortable doing business with it. Credibility reassures customers that your company will meet their expectations and deliver on its promises.
Visual Appeal & User-friendliness
When a company doesn’t have a professional website, it sends the message that the company doesn’t care. Your company website should have a pleasing visual aesthetic and be user-friendly. A proficient website design conveys professionalism and attention to detail, which enhances credibility with the customer. Transparency is key to building trust. Ensure your website is free of errors, broken links, or typos that can subvert trustworthiness. Customers are more likely to engage with a company that has a well-designed and easy-to-use website.
3. A Professional Company Website Elevates Customer Engagement & Conversion
Your company website should foster meaningful interactions and provide potential clients or customers with the information they are looking for in the most straightforward way possible. Think of your website as a virtual, interactive platform to engage with your customers. Your target audience should be foremost in your mind when it comes to your company website. And don’t forget, content is king. Including pertinent and engaging content that addresses your target audience’s needs and interests will keep users on your website longer.
Engaging Content is Key
Whether it’s enticing users to make a purchase, sign up for a weekly newsletter, or download a free resource, well-designed CTAs (Calls-To-Actions) encourage website visitors to act and, in turn, engage further with your company. Buttons and links should be strategically placed, making it easy for users to interact with them and enabling users to quickly find the content or material they are searching for. Use surveys, polls, or feedback forms to actively seek input and opinions from your website visitors. By asking for client feedback in this interactive way, the customer will know they are a valued asset of your company. A user-friendly website can also lead to higher conversion rates, turning visitors into customers.
4. A Professional Company Website is an Essential Marketing Tool, Providing 24/7 Accessibility
As mentioned previously, an unsightly, unprofessional website is no one’s friend. Your website is a crucial marketing tool, one that clients and potential customers can access twenty-four hours a day, seven days a week—and globally! Your company website is the bedrock of your brand’s online presence. Your company’s online presence is critical in today’s cyberspace-centric world.
Reach New Customers & Showcase Expertise
Your professional company website should play a central role in your overall marketing strategy, helping you reach and engage with your target audience, achieve business goals, and ultimately drive conversions. A website enables you to create and showcase valuable content that informs and engages your target audience. By utilizing blog posts, articles, and videos, you can establish yourself as a competent business, building trust and loyalty. This kind of content can also attract organic traffic from search engines if you employ the correct SEO tactics. You should also consider creating targeted landing pages for specific promotional events. Unlike physical offices or stores, a website is accessible all the time, allowing customers to learn about your business and make purchases with just a few clicks of their mouse. This increases convenience for your customers and expands your reach beyond typical geographical limitations.
5. A Professional Company Website Aids in Company Growth & Scalability
As your company grows, your company website should grow along with it. Did your company add a new department or a new service to its repertoire? Add a new page to your website promoting it! Take it one step further and drive traffic to the new page via targeted advertising. Your professional company website should help you reach new audiences, enabling you to expand your customer base and tap into new, previously uncharted markets. You should be able to easily add new products or services to your website to accommodate evolving business needs.
Opportunities for Company Expansion
A professional website also acts as a powerful lead-generation tool. Do you sell your products online? Present your products with detailed descriptions, high-caliber images and videos, along with authentic customer reviews, allowing potential customers to make informed purchasing selections in their own time. Your website serves as a global storefront 24/7, enabling you to attract customers from different regions. Expanded audience reach equals new markets and opportunities for company expansion. A positive user experience leads to increased customer satisfaction, customer loyalty, and positive word-of-mouth promotions, which can drive company growth through effective customer retention.
As discussed here, a professional company website can really make or break your business endeavors. An unfriendly website will undermine marketing efforts and lead to missed business opportunities along with reduced customer trust. A poor user experience can create the belief that your company is archaic, unprofessional, and doesn’t value the needs of its users. Conflicting branding, broken links, unresponsive designs, outdated content, cluttered layouts, and a lack of security might make visitors and potential clients suspicious of your company’s legitimacy. No one wants to do business with an illegitimate business! Everything is online these days, and your company should be too. There’s really no excuse for a poorly designed website.
Does your company need a new professional company website? At MBB, we’ve helped companies of all shapes and sizes form their own personalized online brand presence across the digital board. It’s kind of our thing. Contact us at MBB to discuss how we can help elevate your business to the next level with an awesome, one-of-a-kind professional company website that reinforces your company’s positive reputation and foundation instead of damaging it.
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