Perspectives Archives - Page 4 of 16

Taking stock of your marketing presence: prevent digital disasters down the road

May 7, 2025 by MBB

As marketers, we’re lucky to live in an era with so many digital tools at our fingertips. That is, until you get logged out & can’t remember your boss’s mom’s maiden name to get past security question #2. Taking the time to organize your business’s important accounts and properties… Read More

How Agency Ally Protects What Matters Most

March 24, 2025 by Jess Rezac

You lived through the earliest days of AI. You may remember the horror stories of accountants at Fortune 500 companies sharing proprietary financial data with public AI models, only to discover their confidential information could be used for training. Or the stories of creative professionals finding their distinctive styles… Read More

AI-Powered Search and Retrieval-Augmented Generation

March 24, 2025 by Cory Gugler

AI is changing a lot of things, but one big change is search. You may have noticed Google returning “AI Summaries” and other search engines returning similar responses enhanced with AI. These new summaries provide an overview in plain language and often include relevant links before the traditional list… Read More

Switching ERP? 5 Critical Factors You Can’t Afford to Overlook!

March 24, 2025 by David Chitwood

There are many reasons why a company will choose to change their Enterprise Resource Planning (ERP) System. Whether you’re transitioning from an existing system or consolidating multiple acquired ERPs, changing an ERP system is a major decision that impacts an entire organization. Here are the top five considerations to… Read More

Set Up Your Brand Social Media Access Like a Pro

March 19, 2025 by Liana Colvin

Since Facebook launched its “Business Page” offering in 2007, social media for business has come a long way. And we’re not just talking about creative formats and content strategies. Meta—and all of the major social media platforms—have developed sophisticated business portals that allow marketing professionals to manage all aspects… Read More

Define your brand. Before AI does.

March 12, 2025 by Garrett Street

In an ever-evolving marketing era filled with prompts, MLs and NLPs, there’s an increasing need for brands to work harder than ever to differentiate. In fact, there is a “prevailing concern AI’s widespread adoption could lead to homogenized brand experiences.” Thanks for the hot tip, ChatGPT. With blog… Read More

The Art of Microinteractions: Elevating UX Design with User Psychology

December 19, 2024 by Jessie Johnston

Imagine this: it’s Friday night, and after a long workweek, you’re trying to quickly order dinner for your family. You find a local Italian restaurant online and try to add spaghetti with meatballs to your cart. You click the button—nothing happens. No feedback, no visual cue. You click again,… Read More

Balancing Brand and Performance: Navigating Traceable Revenue

December 17, 2024 by Jim Brown

As marketers, there is an unending debate between brand and performance. This is not a blog post to answer the unanswerable. Instead, it is about how we get closer to the transactional layer and how we assign value to that layer. As retail media explodes and new technologies… Read More

24 Hours, 14 Teams, One Life-Changing Experience

October 3, 2024 by Alexis Bossi

In the beginning of August, I got a call from our partners at MiQ inviting me to participate in a unique experience. Spark24 is a hackathon, bringing together media clients and data partners with MiQ employees to solve industry problems through… Read More