Artificially Influencing Social Media: How AI Is Reshaping Our Digital Lives

by Alex Brown
In today’s digital age, artificial intelligence (AI) is so powerful and so realistic, it is infiltrating social media without consumer recognition. So much so that influencer accounts are being AI-generated to look, feel and sound like humans. From creating hyper-realistic, virtual-based influencers to automating content creation, AI is reshaping… Read More
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Learning to Run Toward Fire 

by MBB
When you see smoke, run toward it. No, I’m not talking about a literal fire. Although we certainly hope that the leader of any organization would be the brave hero who puts out the occasional office fire caused by agency antics. We’re talking about conflict. Leaders… Read More
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Influencing the future of preventative cancer care. 

by bluerivetadmin
According to the Cancer Prevention and Early Detection Facts & Figures, 2023-2024, more than 600,000 cancer deaths in the U.S. are attributed to cancer risk factors that are potentially modifiable.* From scheduling timely screenings to making the shift to a healthier lifestyle, AdventHealth Kansas City wanted to… Read More
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Make Your Sustainable Messaging Matter.

by Steven Burnett
At MBB, we believe when it comes to brand, the right words can work wonders. We consistently partner with our clients to help them position themselves in the market with language that’s both memorable and ownable. As people who always have their minds on messaging, we’re noticing a… Read More
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Server-Side Tagging: A Non-Technical Overview for Marketers

by Steven Burnett
Stop us if you’ve heard this one before: 3rd-party cookies (used heavily in tracking and ad-serving technologies) are going by the wayside. We started talking about this back in 2020, and it’s still going on to this day. The largest shoe yet to drop is Google Chrome’s browser,… Read More
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AI’s Impact on Software Development

by Cory Gugler
The last couple of years have been a whirlwind with the release of new AI tools. There are now tools that help us write better, help us analyze and categorize data, inspire us with (often creepy) images and video, and help us develop software quicker. Website and app developers… Read More
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The Current Shelf Life of Retail Media

by Jim Brown
MBB, along with many other agencies and brands, has spent years immersing itself in the world of retail media. We’ve navigated competitive pricing structures, promoted limited-time discounting, and launched seasonally relevant events. While these concepts are far from new (can you say, “coupon clipping”), the strategic way in which… Read More
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The Word That Mattered Most in 2023

by Maureen Boesen
It’s about this time every year that major brands like Spotify, Meta, Google and many others come out with their “Year in Review” campaigns. While some—like Spotify’s Wrapped—reflect an individual’s music preferences over the past 12 months, others—like Google’s Year in Search—help us see what society endured together over… Read More
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