The 3 R’s: Rebranding, Relationships and ROI 

Blog post about Influencer project for Chinet
by Allie Sybert
After a three-year hiatus, Cercone Brown’s (CBC) Summer House returned to the beautiful island of Nantucket for a quintessential June 2022 summer getaway. Lifestyle writers and editors from nationally acclaimed publications, including Real Simple, InStyle, Cosmopolitan and Good Housekeeping, traveled to the island to stay in the beautiful Summer… Read More
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How To: Work with Influencers

how to work with influencers blog post
by Allie Sybert
So, you’ve heard about social media influencers, right? Maybe you’ve read about the impressive results they are delivering to brands across the nation. You’re likely feeling its effects in your daily life as your tweenager keeps begging for that $35 lip gloss that LipGirl345 said is the best on… Read More
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Before you start an augmented reality project, read this

by Cory Gugler
What do Terminator, Iron Man, and Robocop all have in common? They all use some form of augmented reality (AR) in their day jobs. If you’ve ever seen a heads-up display in a vehicle or played the mobile game Pokémon Go, you’ve experienced AR. But what exactly is… Read More
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Blending Engineering Teams

by Jess Rezac
If you are considering a headless Content Management System (CMS) for your new website, you may be looking forward to the opportunity to power apps, internal kiosks, intranets, and your website from the same data source. While redoing multiple applications at the same time is a big lift, a… Read More
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Keeping up with the algorithms 

by Liana Colvin
Early this year, Meta began removing a variety of detailed targeting options from its advertising platform, which has, in turn, forced advertisers to think on their feet when it comes to reaching users on the company’s social networks. However, this isn’t new. In 2021, the… Read More
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Your mind matters more than any ad ever will

by Garrett Street
Six years ago this month, my trusted SSRI (think Lexapro or Zoloft) stopped working. During a quick search, I learned that doctors don’t fully understand what causes this thing — a condition called tachyphylaxis — nor do they understand why it occurs in some people and not others. Read More
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Usability is not a feature

by Jess Rezac
Have you ever attended a sporting event and watched the video board cut between a singer, an American Sign Language (ASL) interpreter, and the crowd during the national anthem? Picture it for a minute. Now, mute the volume. What’s going on with the national anthem? Where is the interpreter… Read More
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Common User Experience Mistakes to Avoid

by Jessie Johnston
The term ‘user experience’ is a relatively new term; it’s safe to say that a large portion of people don’t know what it means. But really, user experience also referred to as ‘UX,’ is somewhat easy to understand. For example, have you ever used a website that was frustrating… Read More
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