Influencing the Future of Healthcare

by Allie Sybert
The world of social media influencers is something we’ve all come to know and hardly needs to be defined anymore. Looking for a new mattress? Oh, I heard “so-and-so” talking about that on their Instagram Story! Trying to find the perfect meal delivery service? Surely, you’ve seen “so-and-so’s” most… Read More
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Is the secret to happiness low expectations?  

by Jim Brown
In 1988, I was a senior in high school, and my hometown football team, the Kansas City Chiefs, were amid a rough twenty-year run. On a freezing, rainy day, I sat in Arrowhead Stadium with two of my friends and roughly 15,000 other people. It was so empty you… Read More
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Getting Started with SEO

by Steven Burnett
Search Engine Optimization (SEO) may feel like a daunting, nebulous thing to start to tackle for your organization. Algorithms. Keywords. Core Web Vitals. Canonicalization. Where to start? Search Engine Optimization isn’t JUST about being on the first page of Google. In short, you want to be discovered. You… Read More
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The Art and Science of Choice in Healthcare

by Jim Brown
The Paradox of Choice by Barry Schwartz is easily one of my top 5 business books of all time. If you have not read the book, you need to prioritize it. It explains in real terms the dilemma that we consumers in the western world face daily.   While the… Read More
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Headless CMS Explained

by Cory Gugler
So you’re looking to build or update your website and you’ve run across the term “headless CMS (content management system).” There’s been an increasing interest in and implementation of headless CMS builds in the last few years, but what is a headless CMS and why would you want to… Read More
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Finding The Right Fit

by Jim Brown
We have been doing quite a bit of hiring lately due to growth and the COVID-era transition that has impacted many businesses. It has me thinking about the value of “fit.” If you have read any of my writings, you know this—I love basketball. And I love the Kansas Jayhawks. Read More
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Don’t be an Art Garfunkel

by Jim Brown
When my children were much younger, my wife and I—like all good parents— tried to teach them important lessons like right from wrong and good from bad. For our family, many of these lessons were taught on family drives when everyone was together and we had their undivided attention. Read More
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The Value of Defining Yourself

by Jim Brown
What is your definition of who you are? Do you even have one? Asking yourself these questions is a fascinating exercise. And it is not a “one and done,” to be certain. There are elements of yourself that will never change, but parts of you are constantly evolving. Here… Read More
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GA4: The Future of Analytics

by Taylor Pfershy
The future of (free) Google Analytics is here with a completely revamped interface and feature set, bringing the user journey to the forefront. The new Google Analytics 4 (commonly referred to as just GA4) is tackling the “privacy-first” mindset that so many users are moving toward, using AI to… Read More
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