Academic Health Graduates To The Next Level

by Erin Jurado
As the ever-evolving world of healthcare continues to shift its focus towards population health, Academic Medicine will continue its rise to prominence. Academic Medical Centers (AMCs) bear the responsibility of training the next generation of physicians and care providers, and in the current day and age, that means going beyond… Read More
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MBB’s Super Bowl CPG Ad Poll: The Results Are In

by MBB
As a Kansas City-based company, our interest in the Super Bowl game fizzled out a couple weeks ago. However, as an advertising agency, we were still very much interested in the biggest advertising event of the year. Several CPG brands shelled out big bucks to be part of the event… Read More
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Top UX Mistakes in Content Marketing

by Abby Hecke
User experience (UX) can make or break a content marketing campaign. The right creative in the right place will entice users to click and engage. But it’s their experience after the click that determines whether they will take any further action and even has a lasting effect on their… Read More
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How Good Loyalty Programs Can Be Addicting

by Sarah Grace Nicholson
It’s no secret: the MBB office is full of Starbucks loyalists. Whether it be Double Star Day or a surprise BOGO offer, we’re always conspiring to head to the closest Starbucks to get our fix. Do we always plan these trips? No. But when our phones nudge us with a… Read More
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Is Facebook’s New Algorithm Helpful or Harmful?

by Emily Choate
If you keep up with digital marketing news, you’ve likely heard that Facebook recently dropped a pretty big algorithm update to encourage more meaningful interactions on the platform. Admittedly, social media marketing is not my area of expertise, though I’ve been using some form of social media for the last… Read More
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Expanding Service Lines with Content Strategy: MHKC

by Abby Hecke
AdventHealth needed to stand out in a crowded marketplace. In order to do so, they needed to give patients something no other hospital system was offering: an easier way to find doctors and schedule appointments. Finding the right doctor can be a challenge. AdventHealth partnered with MBB and other collaborators… Read More
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Why You Need a Content Governance Plan

by Abby Hecke
Content governance—possibly the driest term ever to circulate the world of content marketing (thank you, content gods, for that one). But important nonetheless. At its best, governance helps drive business growth by ensuring your content strategy gets executed well. At the very least, governance can help you avoid getting sued… Read More
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How to Keep Your Cool in a PR Crisis

by Liana Colvin
We can all think of examples when a PR crisis struck a major brand we had an affinity for. It hasn’t been long since Pepsi found themselves in trouble after a failed attempt at mixing products with politics; United Airlines had to crack down on… Read More
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