How Both Sales and Marketing Can Always Be Closing

by Jim Brown
At times, it seems the job of a salesperson is to struggle mightily beneath the pressure to succeed without the necessary tools to do so. The iconic sink-or-swim story of a salesperson has inspired many of culture’s most excruciatingly painful characters. As a salesperson, I cringe watching characters like Willy… Read More
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Three Ways to Market Advanced Practitioners (and Keep Doctors Happy)

by Erin Jurado
As most healthcare marketers can attest, doctors can be a funny bunch to work with sometimes. They are well-educated and highly respected individuals, but they’re also very prideful. They’ve worked hard to accumulate the years of knowledge and training they put into practice every day. Because of this it’s understandable… Read More
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3 Tips for Marketing a New CPG Product

illustration of consumer packaged goods on shelf, pancake mix, cereal, coffee
by Leah Mountain
Thinking about launching a new product as part of your annual strategic plan? Well, you’re not alone. In fact, more than 3,000 new CPG products are launched each year. Steve Jobs claimed that “Innovation is the only way to win.” While innovation can be a key factor for brand growth,… Read More
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Why Location Is So Important in Healthcare Marketing

by Alexis Bossi
Repeat after me: location, location, location. In the healthcare industry, location is everything. Consumers are looking for access points in close proximity to where they live or work. Marketers are looking to limit waste, stretch budgets, and reach receptive audiences. Location data has been a hot topic in the digital… Read More
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How Creating Wireframes Improves the Website Design Process

by Jessie Johnston
If you work in the digital design field, it’s likely you’ve heard the term “wireframes” before. Wireframing, like creative production and sitemap generation, is an integrative step in the overall digital design process. Specifically, wireframing is most important when designing a website, mobile application, or another digital piece with multi-faceted… Read More
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Healthcare Content Marketing for Hospitals

by Abby Hecke
You may have heard us say it before: we don’t care that you care. When you look at your local competitors (and, really, any hospital system nationwide), you’ll see everyone is saying the same thing. Quality care. Excellent care. Compassionate care. Of course, as a care provider, you’re going to… Read More
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CPG Marketing for the Health-Conscious Consumer

by Abby Hecke
The health-conscious consumer group is no longer on the fringe, and CPG brands should take notice. In the past few years, concern around environmental toxins has grown, and consumers are becoming more aware of a product’s impact on their families, their bodies, and the environment. This puts pressure on CPG… Read More
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Supporting Service Lines with Paid Search

by Emily Choate
Driving service line volume is one of the more challenging aspects of healthcare marketing. You want to maximize your reach to potential patients with minimal budget waste, but where do you start? Since 1 in every 20 Google searches is health related, it’s critical that healthcare organizations have a presence… Read More
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