Perspectives Archives - Page 14 of 16

Mining for Inspiration: 3 sites to keep creativity flowing

July 3, 2017 by Brendan Wray

With the range of clients the creative department here at MBB touches, it is always important that we remain on our toes because the last thing we, as designers, want is for our creative wells to run dry. But when those no good, very bad days rear their ugly heads,… Read More

CPG SEO: When Product Pages Don’t Rank

June 26, 2017 by Abby Hecke

It’s one of the biggest goals of any brand’s digital strategy: rank #1 on Google for product-related keywords. But many top CPG brands don’t even show up on the first page. Why? It all has to do with search intent. Google is getting increasingly better at understanding the intent, or… Read More

The 14 Biggest Takeaways We Learned at The Social Shake-Up Show

June 5, 2017 by Emily Leeper

This past week, two of us from the Earned Media team had the opportunity to attend The Social Shake-Up Show in Atlanta to learn from some of the best and brightest in the industry. We rubbed elbows and clinked glasses with over 500… Read More

Heineken vs. Pepsi: Mixing Product with Politics

April 28, 2017 by Abby Hecke

In April, Heineken and Pepsi both released politically charged ads with a theme of unity, but only one of them was successful. Within 24 hours of airing its controversial ad titled “Jump In,” Pepsi had already pulled the ad from the internet and issued an… Read More

It’s Not All About Brand

April 18, 2017 by Jim Brown

We met with a new prospect last week, and in the process met a new friend. That’s the best part of this work—meeting people, forming relationships and solving problems together. He was my age—maybe a few years older. And he hit on a notion that I talk about all the… Read More

How Inaccurate Online Listings Cost You Sales

March 20, 2017 by Emily Choate

While there are a wide variety of factors that affect rankings in organic search, online citations are one factor that frequently get put on the back burner. Citations (or listings) are mentions of your business’ location and contact information across the Internet. Inconsistencies and inaccuracies in these listings hurt your… Read More

Why Creative Writers Make Good Content Marketers

February 20, 2017 by Abby Hecke

So what do you do with a creative writing degree? Everyone pursuing a degree in creative writing has been asked this at some point. And the question tends to carry more weight the closer you get to graduation. Your friends and family can’t figure it out, and to be honest,… Read More

What Makes a Strong Logo?

February 10, 2017 by Jonathan Mahoney

Imagine you’re in a crowded party and you have to introduce yourself to people you’ve never met. Now imagine you only have someone’s attention for only one second, and you can only tell them about yourself with a single, carefully chosen word. This is the daunting task of creating a… Read More

The Where, What, and How: 3 Web Design Trends to Watch for in 2017

February 2, 2017 by Emily Rethmeyer

Imagine with me, if you will, that toothbrush you use every day. It’s made using a mold, simplifying production so a manufacturing company can crank out thousands of those things in no time at all. Maybe they will make different colored handles or add different bristles, but it’s still a… Read More