SEO leads have a 14.6% close rate, while outbound leads like direct mail or print advertising have a 1.7% close rate.
44% of online shoppers begin by using a search engine, and 81% of B2B purchase cycles start with web search.
60% of all organic clicks go to the organic top 3 search results.
57% of B2B marketers say SEO has the biggest impact on lead generation.
How do you work to create an optimized website? How do you ensure improved visibility? More importantly, how do you attract quality organic visitors to your website, as well as ensuring those visitors have positive user experiences while there?
With MBB and our Search Engine Optimization services, we do this three ways:
On-page optimization (keyword research, meta data, content strategy, user experience)
Off-page optimization (social media, local citation verification, building high-quality links)
Leveraging brand strategy
Together, our SEO services can tell a cohesive story throughout your website and related online assets. These strategies and tactics can also improve rankings for targeted key terms, increase conversion rates on your website, generate additional leads for your business, help visitors find your brand and website and create loyal customers who return to your website as needs arise.