MGP Taps MBB Agency for Creative and Media on New Brands Portfolio
Leawood, Kan. (March 19, 2018) – The MBB team has a new reason to raise a glass at the next company happy hour. The Leawood-based marketing and advertising agency has been selected by MGP Ingredients to provide marketing support for their brands, including TILL American Wheat Vodka. MBB will be supporting MGP, a leading supplier of premium distilled spirits, with creative services as well as marketing and advertising services such as on- and off-premise promotions, media buying, and social media support.
“We are excited to partner with MGP as they continue to develop their portfolio of premium spirits,” said Jim Brown, Partner and Chief Operating Officer of MBB. “The company has a long-standing history of supplying premium products to their customers, and we’re looking forward to putting our team’s CPG expertise across both creative and strategic disciplines to help them further strengthen their brand portfolio.”
“MGP is excited to partner with MBB in building our brand portfolio,” said Andrew Mansinne, VP of Brands. “Being two Midwestern companies, both MGP and MBB are excited to share and express our Heartland values with consumers and customers wherever MGP brands are sold.”
Agency Founded in 1982, MBB agency pairs cutting-edge creative with forward-thinking strategy to create action for its clients. Over the past 35 years, the agency has developed an expertise in CPG brands, working with brands such as Chinet®, Faultless and Niagara Starch, Bon Ami, Heartland Coca-Cola, Beauty Brands, and Black Cat Fireworks.
For more information and to view recent work, visit www.mbbagency.com.
MGP is a leading U.S. supplier of premium distilled spirits and specialty wheat proteins and starches. MGP’s branded spirits portfolio includes TILL American Wheat Vodka, crafted with Kansas wheat at MPG’s Atchison, KS distillery; George Remus Straight Bourbon Whiskey, distilled at MGP’s 171-year old facility in Lawrenceburg, Indiana; Remus Repeal Reserve Straight Bourbon Whiskey, a limited release whiskey of MGP’s oldest bourbons; and Tanner’s Creek Blended Bourbon Whiskey, honoring Lawrenceburg’s historic place in American distilling.
For more information, please visit www.mgpingredients.com.