TILL Vodka

A Taste of the Heartland Campaign

Creating a farm to cocktail category

The challenge

Go to the vodka section at your local liquor store and you’re bound to get overwhelmed. The category is extremely crowded. When TILL Vodka launched, they knew they had a better product. The challenge they faced was creating a story compelling enough to connect with consumers.

TILL Vodka

Campaign Development
Brand Strategy
Content Strategy
Media Planning & Buying
Social Media

Brand Anthem


Ad recall +26% Lift in social media ad recall
Consumer visits 11% Of consumers visited retailer after seeing an ad
Launches FOUR Product launches in new states (Illinois, Texas, Tennessee, Kentucky)

Honoring our Heritage

After a year in market, TILL needed to evolve their super premium vodka brand and expand its reach. Our approach for them moving forward was to look back at their history. TILL is rooted in farm-fresh ingredients, heartland values, and Kansas pride. TILL defined what it meant to be farm to cocktail.

Reimagining our Brand

MBB helped redefine TILL’s look and how it communicated across its marketing channels. We set out to connect with consumers who take pride in what they drink and value craftsmanship.

Localizing our Efforts

From a big push with paid social to digital display, out of home and print, we localized our marketing efforts to connect with areas where TILL was either established or launching for the first time. The results added up as quickly as the accolades the vodka receives.

TILL Vodka

Farm to Cocktail Content VIEW

Rossville Union

Brand Launch Campaign VIEW
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