Rossville Union

Brand Launch Campaign

Introducing the Masters of Rye

As the leading supplier of rye whiskey in the U.S., MGP Ingredients knows a thing or two about distilling the perfect rye. Their first-ever proprietary rye, Rossville Union, is a celebration of the 170+ year heritage of the 1847 Rossville Distillery where MGP distills today. We worked closely with MGP’s team to develop Rossville Union’s creative look & feel and to introduce consumers to a taste 170 years in the making.

Rossville Union

Campaign Development
Brand Strategy
Media Planning & Buying
Website Development
Social Media
Content Strategy

Rossville Union Brand Anthem
hand opening bottle of rossville
rossville photo shoot example
image of icons created for rossville brand
rossville barrell proof bottle and package design
rossville master craft bottle and package design
collage of branding elements
mockup of website design for rossville
close up of branded pins
coasters and decals
rossville branded pins hat and shirt

Rossville Union

Masters of Rye Content VIEW

Rossville Union

Rye 101 VIEW
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