Masterfully distilling facts about rye
To help Rossville Union own their position as the Masters of Rye, we created an educational booklet that introduces consumers to the history and benefits of rye whiskey. With a beautiful design, leather-like exterior, and pages for tasting notes, Rye 101 is a promotional piece worth holding on to.
Honoring Rye’s American Heritage
To celebrate the history of rye whiskey and Rossville Union, we crafted a visual style reminiscent of vintage etchings. To top it off, we branded our educational booklet as Rye 101, a complete resource for appreciating the original American spirit.
RYE-DUCATION
We told the history of rye from the very beginning. It’s the American history of rye that informed Rossville Union and was necessary for appreciating the complex spirit.