Healthcare Marketing Attribution

Leveling Up Marketing Attribution Efforts.

Ask any healthcare marketer what keeps them up at night and marketing attribution is bound to be a topic of conversation. HIPAA constraints. Siloed data systems. Multi-stakeholder decision making. The red tape surrounding any implementation is challenging.

Here’s the good news though – there are paths forward. MBB has outlined three different levels of attribution measurement. Each one builds upon the next allowing you to not only have a place to start, but also a place to aspire to reach.

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Attribution Levels

Each of these levels is not mutually exclusive. In fact, incorporating all of them is ideal. If you’re looking for a broader understanding of these attribution models and how they can better impact your healthcare marketing ROI, download our whitepaper today.

Foundational Attribution

LEVEL 1

This initial effort requires identifying the right analytics tool for your organization. You will goal set to properly ensure you track effectively and measure success appropriately. Beyond that, you will need to ensure UTM parameters are created to ensure success.
Appointment Attribution

LEVEL 2

While the foundational level helps, it lacks the validation needed for appointment attribution. While you know a potential patient visited, you won’t have the visibility into their actual journey. That’s where MBB’s solution, MD MatchUp comes in.
Visits and Claims Attribution

LEVEL 3

Every healthcare marketer knows, the real proof, especially when it comes to justifying spend, is tangible evidence of actual patient visits and insurance claims. Utilizing Hospital Doctor Influence (HDI) is the only solution capable of making that possible.