MD MatchUp

Brand Strategy
Branding & Identity
Campaign Development

Connecting patients and providers.

MD MatchUp is a matchmaking app with a simple mission – drive patient volume for organizations. Through its proprietary quiz and algorithm, it’s able to match patients and providers based on health needs, personal interests and lifestyle approaches ensuring a more meaningful, relatable first office visit and ongoing relationship.

Rewriting the standard in doc finding.

As an organization that is changing the way you find and connect with providers, we needed MD Matchups identity to showcase both its tech-forward thinking along with the improved outcomes it can help deliver.

Grid of brand guidelines

A moving elevator speech.

As a start-up, you’re often focused on building awareness and educating prospects – especially in the healthcare industry. For MD MatchUp, the proof of its success was in the ROI it generated in new appointments, returning patients and revenue. Our brand video also spotlighted the app’s advantages – better outcomes, higher satisfaction, and stronger margins.

Series of three posters
Front and back of business card

A post-pitch digital home. was designed to help keep the conversation going with potential customers. Clean. Simple. Clearly articulated. The site allows the organization to continue to tell its story in more detail and offers insights into the product features and licenses available.

Website on cell phone

The back-end visibility organizations need.

MD MatchUp understands the significance of the ROI it drives for its customers. That’s why it’s designed an admin that gives healthcare organizations the ability to access and manage real-time analytics and report back on the success of dozens of KPIs. MD MatchUp’s built-in data management tools provide everything from layered patient and market insights to provider network and location analysis. This is what takes MD MatchUp from a nice to have tool to an indispensable platform.

Grid of screenshots from within the program

University Health

Academic Medicine for All VIEW


Building the Marketplace of More VIEW
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