University Health

Academic Medicine for All

Repositioning Kansas City’s essential hospital

Truman Medical Centers has served for a century as Kansas City’s most historic healthcare organization. With its name came recognition around town as the essential hospital. But that didn’t tell the whole story. It didn’t fully convey what its caregivers and employees do for the community and didn’t reinforce that it was an academic medical center. After over a century, it was time for a change. We partnered alongside of them to reintroduce the organization as University Health.

CLIENT
University Health

SERVICES
Brand Strategy
Branding & Identity
Campaign Development
Design
Social Media
Video
Motion Design

Bringing a rebrand to life

We created a meaningful rally cry.

At University Health, we deliver Academic Medicine for All. Before we brought this message to market, we focused on an internal launch. We reintroduced University Health employees to the brand’s three fundamental pillars – they teach, heal and care.

Manifesto card design front and back - details academic medicine for all and what teach, heal, and care mean to UH

Rebrand TV Spot

Placeholder image for the UH TV spot video

We wanted to show Kansas City that delivering innovative treatments and advanced care is at the heart of who we are. It’s engrained in our DNA, literally. Utilizing a DNA strand, we weave it around the moments in which University Health is teaching, healing, and caring.