Niagara Starch

Press On Campaign

Sending out an invitation to press on

Niagara Spray Starch has been helping people look pressed and polished for more than a century. Despite its wrinkle-free history people have begun to explore alternatives. MBB wanted to get the brand back into the conversation. We engaged influencers, created a custom landing page and amplified our social presence. In turn, we invited everyone to get back to pressing on.

Niagara Starch

Campaign Development
Brand Strategy
Media Planning & Buying
Social Media
Content Strategy
Influencer Relations
Motion Design
Website Development

Press On Anthem


Total impressions 36.6M
Engagements 2.3M
Influencer impressions 22.5M
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Whitney Port Video
Luis Ortiz Video
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