Clean Made Simple Campaign
Bringing a Heritage Brand into the 21st Century
As a century-old cleaning product, Bon Ami has been a household staple for generations. However, as buying power shifted to millennials, Bon Ami saw year-over-year sales declines. To fuel product growth, they needed to become relevant to the new generation of cleaners.
Media Planning & Buying
Understanding the millennial audience expects their products to be safe for humans and the environment, MBB developed a messaging platform and brand look and feel around Bon Ami’s no harsh chemicals solution. Then we took that reimagined brand to market.
A Revamped Look
We refreshed BonAmi.com and let the brand celebrate its heritage with bold colors and modern takes on retro imagery. We created custom social content, banner ads, six-second digital pre-roll spots, and influencer communications.