Bon Ami

Reviving a nontoxic cleaner that works

Bon Ami was green before it was hip. Since 1886, Bon Ami powder cleanser has been a household staple, but they wanted to back up their legacy with an updated look. Our retro-inspired redesign went into a new website, social media posts and influencer content.

screenshot of bonami.com homepage
bon ami mobile website
hand holding phone with bonami.com mobile website
Jade Tolbert Using Bon Ami
Bon Ami next to sponges on countertop

meet jade roper tolbert

Jade Tolbert stepped into the spotlight in 2015 on the The Bachelor and Bachelor in Paradise. With a new house and a new baby, she was the perfect fit to promote Bon Ami to her followers.

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promotional packages for bon ami
woman using bon ami in kitchen
woman bathing child in sink with bon ami on countertop
bon ami promotional packaging

Services Used: Web Design & Development + Creative & Design + Brand Strategy + Social Media + Public Relations + Content Marketing & Strategy + Media Planning & Buying

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