Bon Ami was green before it was hip. Since 1886, Bon Ami powder cleanser has been a household staple, but they wanted to back up their legacy with an updated look. Our retro-inspired redesign went into a new website, social media posts and influencer content.
Jade Tolbert stepped into the spotlight in 2015 on the The Bachelor and Bachelor in Paradise. With a new house and a new baby, she was the perfect fit to promote Bon Ami to her followers.