Niagara Starch Press On Campaign

Sending out an invitation to press on

Niagara Spray Starch has been helping people look pressed and polished for more than a century. Despite its wrinkle-free history people have begun to explore alternatives. MBB wanted to get the brand back into the conversation. We engaged influencers, created a custom landing page and amplified our social presence. In turn, we invited everyone to get back to pressing on.