As a communications professional, there are few things more energizing than rubbing elbows with incredibly talented Public Relations pros and celebrating strategic, creative work. That’s exactly what Leslie Godlewski, fellow Earned Media Supervisor, and I had the pleasure of doing last Thursday at the 2018 PRSA Silver Anvil Award Ceremony in New York City.
Known as the communications profession’s oldest and most esteemed award ceremony, the Silver Anvil Awards have been around since 1945. For 73 years, the Silver Anvil has recognized industry leaders, from solo practitioners to large agencies, small businesses to Fortune 500 companies, and not-for-profits to major government agencies for their work.
Going up against some of the industry best work, Leslie and I were thrilled to head to the Big Apple and represent MBB Agency on behalf of two campaigns. Even better, we each came home with a Silver Anvil Award of Excellence to add to the trophy case at the MBB office! The awards were for:
- Niagara Spray Starch’s 2017 #PressOnNiagara Influencer Campaign, which not only increased awareness to Millennials, but also encouraged product trial which increased sales 8.6% year-over-year.
- The Chinet Brand’s 2017 Integrated Communications Campaign helped increase awareness and engagement by exceeding year-over-year impressions, which resulted in sales growth for the brand. Earned media placements reached over 178MM+ consumers and generated more than $2MM in publicity value. Placements included national sources, such as Popsugar.com and The Washington Post.
Trends noted by judges among this year’s entries included a stronger focus on the use of social media and digital technology, including how metrics relate to business results. I think this is a big shift from the traditional role of PR and will only continue to grow, something our agency and Earned Media Department has been watching and leading the way in client campaigns the past few years. There is no longer a black and white separation of Paid and Earned Media, but rather these two areas are a lot more gray, as our departments work closely together to develop strategic consumer engagement campaigns that deliver business results while building buzz.
It feels great to come home with some extra hardware, but mostly, it’s an extra bit of affirmation that I get to be a part of an amazing, collaborative team at MBB. I’m grateful to work alongside extremely talented individuals every day who continue to inspire great work for our clients. Cheers to more great work and awards in our future!