The team at MBB is raising a glass once again to a new product launch. The agency has been retained by MGP Ingredients to assist in the launch of their new rye whiskey brand—Rossville Union Master Crafted Straight Rye Whiskey. MBB was involved with MGP Brands’ in developing Rossville Union’s creative look and feel. The agency worked closely with the MGP’s Brands team to fully tell the story of the Rossville Union Distillery and the part it played in the growth of Lawrenceburg, Indiana. In addition, MBB took the reins in developing the social media and creative for Rossville Union.
MBB and MGP began their partnership earlier this year to support the continuing growth of MGP’s TILL Vodka brand with creative, marketing and advertising services.
“With a brand story dating back almost two centuries, being a part of this launch has been truly a one of a kind experience,” said Garrett Street, Creative Director at MBB. “We’re excited to help bring the brand to life and introduce more consumers to the unique and complex taste of Rossville Union.”
“Working with MBB on the development and launch of Rossville Union Rye Whiskey has been a fun journey for both teams, as we are all whiskey lovers and are passionate about building great beverage brands,” said Andrew Mansinne, VP, Brands for MGP Ingredients. Rossville Union is now available in all twelve markets where the MGP portfolio is distributed.
MGP Ingredients is a leading U.S. supplier of premium distilled spirits and specialty wheat proteins and starches. Besides Rossville Union Rye, MGP’s branded spirits portfolio includes TILL American Wheat Vodka, crafted with Kansas wheat at MGP Ingredients’ Atchison, KS distillery; George Remus Straight Bourbon Whiskey, distilled at MGP’s 172-year old facility in Lawrenceburg, Indiana; Remus Repeal Reserve Straight Bourbon Whiskey, a limited release whiskey of MGP’s oldest bourbons, and Tanner’s Creek Blended Bourbon Whiskey, honoring Lawrenceburg’s historic place in American distilling. For more information, please visit www.mgpingredients.com.