Building a luxury brand from the ground up.
Backyard Discovery had earned its place in the outdoor living category. But its premium offerings deserved a presence that did more than sit alongside the rest. That’s where the Range Outdoor Living brand began – and where MBB stepped in.
Elevating the everyday.
We weren’t simply adding another name to the industry. Our challenge was to craft a premium outdoor living brand that felt elevated at every touchpoint, resonating with homeowners who value style and thoughtful form as much as they do function.
Giving premium a place to live.
Rather than centering the brand’s story on just their products alone, we went further to help users visualize what their home could be like when it goes beyond the back door. Branding, web design, lifestyle imagery, video and influencer collaborations helped bring Range Outdoor Living to life, carving a new space in the world of outdoor kitchens and shade covers.
