Kinly Furniture
Brand Strategy
Branding & Identity
Design
Social Media
Motion Design
Quality. Affordability. Nap-ability.
The furniture industry has always forced consumers to choose. Either spend top dollar for quality and comfort or settle for something more affordable and rigid. Kinly set out to change that. MBB was brought on to help build the entire brand from scratch.
A voice as comfortable as the furniture itself.
The Kinly verbal identity was built around the position of “Furniture with character.” From its story to tagline, every word was designed to make you feel right at home.
Nothing stock. Nothing stiff.
The visual identity was designed to be as handcrafted as Kinly’s craftsmanship. An inviting logotype. A warm, earthy color palette. And a custom illustration library of product doodles to create a more personal connection.
Bringing more comfort to more people.
Kinly started with a gap in the market and a belief that everyone deserves to live comfortably. MBB built the brand around that belief. The result? Kinly feels as good as the furniture it sells.
