QTS Data Centers
Redefining what it means to be a data center
QTS Data Centers provide innovative solutions that meet the needs of customers today and well into tomorrow. They needed messaging and a look that embraced their bold take on IT in order to penetrate the market.
Taking the Lead
Working alongside QTS, MBB took a fresh look at the current brand. Once we established the brand strategy and messaging, we went to work on a lead generation campaign to support their well-established sales team.
Software Defined Data Center Video
The Next Step
With qualified leads in the door, MBB turned our attention to implementing a solid lead nurture program, as well as growing brand awareness with paid social, digital display, and email marketing.
Service Delivery Platform Video
Cloud Ramp Video
RESULTS
-
12
months of declining cost-per-lead
-
5%
of total impressions added value
