Hall Family Foundation
Campaign Development
Brand Strategy
Design
Print
DEVELOPING STAKEHOLDER
ALIGNMENT.
Board members. Philanthropic partners. Internal employees. The Hall Family Foundation must be extremely aligned in its communication efforts to ensure continuity across audiences. With a new vision in place, maintaining their tonality across touchpoints grew increasingly complex. That’s when they turned to MBB for support.
DEFINING THE PURPOSE OF A PURPOSE-DRIVEN BRAND.
We worked alongside the Hall Family Foundation to solidify the brand’s positioning efforts. From their overarching story to their attributes, this initial effort would inform everything that came after it – including how they communicated both internally and externally.
With minimal colors in the existing brand color palette, we worked to build upon it. In the process, we were able to introduce a modern and vibrant expression that matched the uplifting nature of the brand.
GIVING A BRAND ITS PROPER REINTRODUCTION.
With the brand position solidified, it was time for the President of the Hall Family Foundation to reintroduce the brand to the board and internal employees. We built a presentation designed to create clarity, cohesion and consistency when revealing the brand’s vision moving forward.
MAKING OUR MESSAGE MATTER ANNUALLY.
One of the biggest opportunities the Hall Family Foundation has to connect with all of its audiences every year is through its annual report. Utilizing all the brand components we had already put in place, the execution became effortless – allowing the story to be told in a way that was as powerful as it was purposeful.
With typography and storytelling playing a pivotal role throughout the annual report, we created a grid system that allowed for both structure and design fluidity throughout the entire book.
After the foundational components of the Hall Family Foundation brand were complete, we went to work reimaging more granular expressions. From the brand’s social feed to marketing collateral, we created a design system everyone could rally around.
