Chinet® Digital Campaign
We made a paper plate worth talking about.
Take a walk down the disposable tableware aisle and you’ll see one thing — competition is fierce. For the Chinet® brand, standing out started by standing for something. Positioning the brand as the get-together go-to for every occasion, they set out to increase market share and drive sales growth.
The Opportunity
As the digital agency of record for the Chinet® brand, MBB was tasked with inserting it into the conversation. While we couldn’t outspend the competition, there was an opportunity to outsmart them and meet our audience in places their competitors weren’t.
A Seasonal Solution
Being a get-together go-to means being a part of the fun, everyday moments no matter the season. We created custom, seasonally relevant content that cut through the clutter. Then we amplified it with digital activations including social media, digital display, and connected tv.
