Yellowstone - Revealing a brands purposeful spirit
A Pour That Preserves
When your name is Yellowstone, your ties to the national parks always run deep. To solidify that relationship further, we put conservation at the heart of the brand. Since 2018, the brand has contributed over $1 million in total donations to the National Parks Conservation Association—a monumental partnership milestone they’re proud to have achieved. MBB was tasked with bringing this message to market and demonstrating that when you raise a glass, you make an impact.
MADE FOR THE GREAT OUTDOORS.
Yellowstone Bourbon is perfectly crafted for those who like to take things outside. We worked to ensure that the brand reflected that. We championed the breathtaking views, camp sites and even the backyard bonfires adventurous spirits love to gather around.
The proof is in the brand’s performance.
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7.3%
Instagram Audience Growth in 6 months
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5.5%
Organic Engagement Rate
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23%
Giveaway Engagement Rate
ADVENTURE IS IN YELLOWSTONE’S NATURE.
To champion the spirit of Yellowstone, we created a content strategy that ensured everything we created laddered back to our mission of enjoying and supporting the great outdoors.
