2019 Digital Campaign

We made a paper plate worth talking about

The challenge

Take a walk down the disposable tableware aisle and you’ll see one thing — competition is fierce. For the Chinet® brand, standing out started by standing for something. Positioning the brand as the get-together go-to for every occasion, they set out to increase market share and drive sales growth.


Campaign Development
Media Planning & Buying
Public Relations
Content Strategy
Social Media
Influencer Relations

Chinet® 2019 Case Study

The Opportunity

As the digital agency of record for the Chinet® brand, MBB was tasked with inserting it into the conversation. While we couldn’t outspend the competition, there was an opportunity to outsmart them and meet our audience in places their competitors weren’t.

Chinet® Classic White™ Brand Anthem

A Seasonal Solution

Being a get-together go-to means being a part of the fun, everyday moments no matter the season. We created custom, seasonally relevant content that cut through the clutter. Then we amplified it with digital activations including social media, digital display, and connected tv.

Chinet® Cut Crystal® Brand Anthem
cut cyrstal video preview
Spring Instant Experience

The Influencer Effect

Collaborating with a network of influencers, we created partnerships to deepen brand affinity, strengthen consumer engagement, and put a spotlight on the brand in a way traditional advertising couldn’t.

Chinet® Comfort Cup® Brand Anthem


Sales 6.3% Lift in sales YOY
Household penetration 4% Increase in household penetration YOY
Chinet® Holiday Brand Anthem
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