CHI Health

Driving Primary Care Volume

Helping patients find the right provider


CHI Health needed a way to attract new patients and engage lapsed patients in their primary care service line. At the same time, consumers needed a better way to research primary care providers in the area.

CHI Health

Campaign Development
Design & Branding
Brand Strategy
Social Media
Motion Design
Website Development
Paid Search

MyProviderMatch TV Spot

Making a more personal connection

Choosing a primary care provider isn’t always easy. It’s hard to know if you’ll connect with your provider and if they’ll relate to you. MBB set out to change that by creating MyProviderMatch—an online platform that utilizes an algorithm to match patients with providers who align with their needs and interests.


Survey completions 5,764
Sessions to date 44,913
Appointment requests 1,273 As of February 14, 2020
Potential downstream revenue $5M Each appointment request represents a patient who is valued at approximately $4,000 in revenue per year.

Building a brand from the ground up

With a platform name and framework in mind, we set out to give MyProviderMatch an identity. From colors to typography to the mark itself, we wanted to create a look and feel that sets the platform apart while still aligning with the CHI Health brand.

The experience

Our online platform begins with a series of questions asking the patient about their personality and approach to health care. From there, consumers are presented with a list of compatible primary care doctors within the CHI Health network. From there, they can choose to learn more about each of their matches or book an appointment with the provider of their choice.

Meeting consumers where they’re at

To drive awareness of and traffic to, MBB created a wide range of traditional, digital, and direct marketing assets.

Case Study

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