Welcome to team MBB.
We couldn’t be more excited that you’ve chosen to partner with us. One of our traditions is to ring the bell in our lobby when we win a new client. Sure, it’s a celebratory moment, but it also signifies a commitment to the relationship moving forward. This page exists to share how that commitment will translate – for both you and your brand.
Leading with Listening
Over the next few weeks one of the most important things we’re going to do is listen. We want to know about your challenges and aspirations – not just within your marketing team, but for the entire organization. This helps us become more ingrained in the day-to-day and positions us for success moving forward. We will:
- Audit existing brand efforts and artifacts.
- Evaluate current competitors.
- Conduct key stakeholder interviews.
Trusting the process.
Sure, every agency has a process. But ours has an acronym, so that’s got to give us a little bit more street cred, right? Here’s how we get from insight to activation in a more meaningful manner. We call it the IDEA process.
Understand your brand, consumer, and competition.
Develop overarching brand position and messaging.
Explore the big idea and how it comes to life.
Create the engagement plan, execute, measure, and optimize.
Dotting our i’s and crossing our t’s.
We hope this gave you more intel into how a partnership with MBB works. To finish up, we’ve got some paperwork for you to fill out and a no-BS agreement that we would love for you to look at. Now, let’s get to work.
Documents
No B.S. Agreement
We put our expectations in writing. No bullshit.
What to expect from us.
A client of ours once summed us up best. We deliver big thinking without B.S. It’s our ability to operate with the tenacity of a small shop and the full-service capabilities of a big agency that sets us apart. So, from day one our promise to you is twofold.
- COUNT ON BIG THINKING. We’ll lead with strategy, go big on ideas and always be solution-driven. We’re ready to bring unique perspectives, exceptional creativity, and business mindsets to answer your challenges.
- EXPECT NO B.S. We’ll be transparent and responsive. We believe in being a true partner who works relentlessly to earn your trust. After all, we want you to think of us as an extension of your team.
What we expect from you.
A great partnership is always a two-way street. These are the things we expect of any brand or organization we partner with. By empowering us with these three key components, we will be even more successful together.
- LET US HEAR IT. We’re counting on you to be our brand insider. Share as much as you can with us. Are there any operational shifts developing? Are there departments that could benefit from our support? The more we know, the better.
- LET US SEE IT. We need access to as much of your data as early and as often as possible. Our team of analysts will use it to our advantage. It will also help inform how and why we implement certain engagement strategies.
- LET US KNOW IT. Are there things about our work that simply aren’t working for you? We want to know. In a similar manner to our campaign optimizations, the creative team can pivot if something isn’t resonating.
If you agree to these terms, feel free to sign this No B.S. agreement. It will allow both us and you to hold each other accountable throughout our partnership.
Let’s Talk
If you ever want to connect with our CEO, feel free to email him at any time.
Talk to Jim