A bright green press kit box that reads

Packaging Design

Making Every Packaging Design Matter

Designed to go from shelf to cart. Quickly.

At MBB, we believe in pairing insightful strategy with impactful design to help brands get the attention they deserve on the shelf. That’s because we know it takes more than just a keen eye for aesthetics – it takes finding the one thing that matters to your audience and sharing that story in the most relevant way possible.

Alias Whiskey

Putting more purpose into private-label whiskey.

In an overly crowded spirits category, MBB knew that introducing a privatelabel whiskey for Luxco would take both powerful visuals and a distinct purpose. Naming the product “Alias,” we championed forgotten first-generation female distillers while empowering the next generation of women in the industry with opportunities to elevate their craft through scholarships. 


St. James Winery

Making a standout move from can to bottle.

As the nation’s industry leader in fruit wine, St. James Winery was ready to take one of their most refreshing standouts from can to bottle. That’s when they turned to MBB for support. We tapped into the product’s real, all-natural ingredients and paired them with modern illustrations to garner more attention and drive sales off-premise.


The Chinet® Brand

Giving retail buyers what they want – a choice.

When retailers turn to the Chinet® brand for next season’s Comfort Cup designs, the MBB team is always ready to go to work. We identify a mood board that aligns with the retail audience’s design preferences and interest. Then, the mock-ups begin. During any given season we serve up around 15 options and showcase our support for our retailers in the process.


Chinet comfort cup designs


Taking a brand’s identity to the next level.

TenderBison is becoming a household name in protein. From their craftsmanship to their commitment to sustainable practices, they were ready for a packaging design that reflected just how far the brand had come. We spent some serious time perusing the aisles of grocery stores and came back to them with a look as distinguished as the brand itself.


TenderBison sirloin steak packaging
TenderBison Bison Burgers packaging

The Chinet® Brand

Giving a press kit more influence.

New product launches for a CPG company are always exciting, especially when it has a strong sustainability initiative to support it. When MBB was tasked with getting media excited about the Chinet® brand’s new cup and straw, our creative team said, “Hold my Chinet Classic® Recycled Clear Cup.” Here’s how we brought the sustainability story behind the products to life.


Chinet® Recycled Clear Cup and compostable straw press kit


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