Packaging Design
Making Every Packaging Design Matter
Designed to go from shelf to cart. Quickly.
At MBB, we believe in pairing insightful strategy with impactful design to help brands get the attention they deserve on the shelf. That’s because we know it takes more than just a keen eye for aesthetics – it takes finding the one thing that matters to your audience and sharing that story in the most relevant way possible.
Alias Whiskey
Putting more purpose into private-label whiskey.
In an overly crowded spirits category, MBB knew that introducing a private–label whiskey for Luxco would take both powerful visuals and a distinct purpose. Naming the product “Alias,” we championed forgotten first-generation female distillers while empowering the next generation of women in the industry with opportunities to elevate their craft through scholarships.
St. James Winery
Making a standout move from can to bottle.
As the nation’s industry leader in fruit wine, St. James Winery was ready to take one of their most refreshing standouts from can to bottle. That’s when they turned to MBB for support. We tapped into the product’s real, all-natural ingredients and paired them with modern illustrations to garner more attention and drive sales off-premise.
The Chinet® Brand
Giving retail buyers what they want – a choice.
When retailers turn to the Chinet® brand for next season’s Comfort Cup designs, the MBB team is always ready to go to work. We identify a mood board that aligns with the retail audience’s design preferences and interest. Then, the mock-ups begin. During any given season we serve up around 15 options and showcase our support for our retailers in the process.
