Set Up Your Brand Social Media Access Like a Pro

Since Facebook launched its “Business Page” offering in 2007, social media for business has come a long way. And we’re not just talking about creative formats and content strategies. Meta—and all of the major social media platforms—have developed sophisticated business portals that allow marketing professionals to manage all aspects of their businesses’ presence on social media, control who has administrative access to their pages, and collaborate with colleagues on their work. And with good reason! These platforms control a critical part of your brand’s online presence.

However, managing access to your brand’s social media accounts can be hard since each platform has its own systems and processes. If done correctly, this can lead to secure and efficient team collaboration. But if done incorrectly, it can lead to a credentialing mess that is hard to untangle, especially if a critical player leaves your organization.

Enter MBB. This isn’t just about making sure everyone has the proper access—it’s about protecting the page and brand that you’re working hard to build. Proper process ensures that all the proper checks and balances are in place to maintain access as workloads change hands and can help protect you from any “bad actors” who may leave your organization.

Avoid social media snafus by organizing your admin access for all major platforms. Here is how we recommend you set each one up:

Facebook

The best way for your internal marketing team at your organization to access your brand’s Facebook page is through a Meta Business Manager. Business pages don’t have their own username and password—they are assets that are managed through an individual person’s log-in by having access granted to them. Doing this through a Business Manager allows you to add employees to your organization, choose their permissions, and if they leave your organization, you are able to remove them.

This Business Manager platform also allows you to add partner organizations (like MBB) to have access to the page. This allows your agency to manage who within their organization has access to your page and, similarly, remove people if they leave the company.

Instagram

Instagram pages, unlike Facebook, are not managed through individual accounts. To log into an Instagram account on a computer or mobile device, each individual will need access to the username and password. We always recommend using a password management system like LastPass for sharing credentials across members of your organization rather than keeping a spreadsheet of this information as that is not particularly secure. It is also recommended, as with all passwords, that you occasionally update them to maintain maximum security.

However, we do recommend linking your brand’s Facebook and Instagram through your Meta Business Manager. That will allow for easier cross-posting, reporting insights and message management.

LinkedIn

LinkedIn pages, like Facebook, are managed by individuals and do not have their own log-in credentials. However, LinkedIn does not organize business pages through a business manager interface—each individual must be granted personal access to the page.

In order to grant access to someone, you must be connected with them on LinkedIn. Once you are connected, you may add them and select the level of administrative access they have. We always recommend having at least two “Super Admins” who have full privileges to edit the page, change access and add or remove admins. This helps ensure that, even as people come and go from your organization or agency relationships change, you can maintain appropriate access to your page.

X

X, formerly Twitter, has a simple sign-on setup with a log-in and password. Like with Instagram, we recommend sharing these credentials with relevant individuals through a password management system like LastPass and regularly changing the password to keep it secure.

Pinterest, Snapchat, Reddit, TikTok

These platforms also have “Business Centers” similar to Meta, and we recommend following the same processes there to ensure you’re protecting your employees and your business.

Putting these controls and processes in place can feel like a heavy administrative lift (it is!), but it’s an important part of managing your online presence and controlling who has access. Have specific questions about your business’s social media presence (or social media strategy overall)? Let’s chat.