Summer may be winding down, but here at MBB Agency, the work is just heating up. Novation iQ and MBB are partnering to help Floatation iQ make a splash in the premium aquatic floatation device market. Since May 2018, MBB has taken over media relations and influencer outreach. In addition, the advertising agency has provided Floatation iQ with branding, messaging, email marketing, and video production.
Floatation iQ, headquartered in Lenexa, KS, is a wholly owned subsidiary of Novation iQ. The subsidiary was launched in summer 2017. The organization currently has 13 products, which include a water hammock, a libation floatation station, and a variety of game boards. Novation iQ, also headquartered in Lenexa, KS, is a manufacturing company well-known for their innovative materials and technologies.